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Stop Running Your Business Like an Employee.
Start Operating Like the Owner Again.

I help business owners step out of constant reaction mode and back into ownership — so they can make clear decisions, protect their time, and stop carrying everything alone.

Free 30 minute conversation. No pressure.
Leave knowing what’s actually keeping you stuck — and what to change first.

Self Portrait Chris Bustos
For owners who are tired of carrying everything themselves.

This is what running your business alone actually feels like.

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This isn’t a motivation problem. It’s an ownership problem.
And ownership is something you can rebuild.

Why nothing you’ve tried has actually fixed this

When everything feels overwhelming, most business owners do the same thing.

 

They look for tactics.

  • A better system

  • A cleaner schedule

  • A new tool

None of those ideas are wrong.

But without clear boundaries, everything still feels urgent.

So you optimize —
but nothing gets lighter.

You stay busy —
but the pressure doesn’t go away.

Because tactics don’t decide what deserves your time.
Boundaries do.

And until that’s clear,
no system will stick.

We’ll help you identify what’s actually driving the overwhelm — and where to start.

This Pattern Is Common — And It’s Fixable

Most service-based businesses don’t fail because of effort. 
They stall because nothing is clearly protected.

As the business grows, the structure doesn’t keep up.

The details change —but the pattern stays the same:

  • The business grows faster than the systems supporting it

  • The owner becomes the decision bottleneck

  • Everything feels urgent because nothing has boundaries

 

That’s when time fragments.
Energy drains.
And focus quietly disappears.

This isn’t about working harder or finding the perfect tool.

It’s about deciding what deserves your time
before everything else competes for it.

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The problem isn’t effort. It’s sequence.
Ownership has to be defined before anything else can work.

You Don’t Need a New System.
You Need a Clear Starting Point.

You don’t need to fix everything at once.

You need to identify:

  • what’s actually driving the overwhelm

  • what can wait

  • what needs to change first

That’s what the clarity session is for.

No pitch.
No pressure.
Just a structured conversation to help you stop guessing.

We’ll help you identify what’s actually driving the overwhelm — and where to start.

You’re Not Alone.
We Help Business Owners
Like You.

“Because of this coaching, I’m now attracting better clients, people who respect my process, my time, and the value I bring.”

Daniel M.

“Setting boundaries with clients used to feel impossible. In the last few weeks, I’ve protected more of my time and energy than I have in the last few years.”

Chris A.

“I didn’t realize how burnt out I was. Coaching helped me reclaim my energy and finally create real work–life boundaries.”

Jonathan R.

“The biggest shift wasn’t in my business, it was at home. I’m more present with my family, and I’m not carrying stress into every room anymore.”

George C.

HOW WE WORK TOGETHER

STEP 1: 
Clarity Call (30 Mins)

We uncover what’s draining your time, energy, and focus.
Together we identify the #1 thing holding your business back and give you 1–2 quick wins you can use immediately.

Outcome: Instant clarity + relief.

STEP 2:
A Customized Plan Built for Your Life

If we’re a fit, we build a simple plan tailored to your goals, schedule, and capacity.
This includes boundaries, systems, and structure that finally bring order to your business.

Outcome: A clear path out of overwhelm.

STEP 3:
Ongoing Support & Accountability

Bi-weekly coaching to help you implement, stay consistent, and grow without burnout.
We adjust your systems as life changes so your business supports your family,

not the other way around.

Outcome: A business that grows without sacrificing your peace or identity.

What would you do with an extra 10 hours per week?

WHAT WE FOCUS ON

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Time Management That Respects Your Priorities

You’re not short on time,

you’re short on clarity.
We help you identify what’s truly moving the needle in your business so you can stop pouring energy into busywork and start protecting your time like the asset it is. Get back to enjoying your weekends without sacrificing growth.

Icon representing business systems, process optimization, and scalable growth

Simple Systems
That Scale With You

Chaos is expensive,

for your business and your brain.
Together, we simplify your day-to-day operations so you can get out of constant fire-fighting mode. Whether it’s documenting a process or automating the small stuff, systems give you breathing room and help you grow with less effort.

Want to know which one is holding you back the most?

Icon representing hiring support, team building, and setting healthy boundaries

Hiring Support &
Boundary Setting

You can’t do it all, and you shouldn’t.
We help you build the confidence and structure to delegate with intention. Whether it’s your first hire or your tenth, we guide you through setting boundaries that protect your time, your business, and your mental health, without guilt.

About Chris

ABOUT ME

Self portrait of Chris Bustos

Unbound Ascent exists for founders whose businesses depend on them more than they should.

I’ve spent years inside growing businesses (not just advising them) watching capable founders slowly become the system everything runs through.

Not because they planned it.

But because they were reliable. Thoughtful. Willing to step in when things mattered.

Over time, that reliability becomes a trap.

The business keeps moving — but the founder carries more responsibility, more vigilance, and more pressure than their role was ever meant to hold.

I work with founders who are generating consistent revenue, yet feel reactive, overloaded, and quietly disconnected from the role they thought they were building toward.

My work isn’t about doing more.
It’s about helping the business hold weight without the founder compensating for it.

If your success feels heavier instead of lighter, you’re not alone — and you’re not broken.

You may just be carrying work your role has already outgrown.

TESTIMONIALS

"I was running my law firm like I was still in big law, burning energy and money on the wrong things and hoping it would all click. Chris helped me shift into an entrepreneurial mindset. We restructured how I spent my time, energy, and money. I stopped chasing every networking event and started calculating ROI. I now have clear boundaries, pay myself, and actually enjoy my weekends again. I’m more focused, more strategic, and my business is finally aligned with the life I want to live."

Attorney

J.A

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